A selection of our best-selling possum merino knitwear for men.

Possum merino wool knitwear from New Zealand has gained worldwide acclaim for its exceptional warmth, luxurious feel, and durability. Combining the finest merino wool with hollow NZ possum fur fibers, these garments are lightweight yet incredibly insulating. 

Here are some of the top-selling men’s possum merino wool knitwear items and why they’ve become winter wardrobe staples. See what knitwear styles other men are buying (or their ladies are buying), these are the most popular styles in our possum merino knitwear range.

1. Crew Neck Sweaters:
A timeless classic, the crew neck sweater made from possum merino wool is a versatile favourite. It’s perfect for layering over shirts or wearing on its own, offering a polished yet cozy look for both casual and semi-formal occasions. The lightweight warmth makes it ideal for winter without adding bulk. We have noticed that charcoal grey is by far the most popular colour for men. The vee-neck sweaters work really well with a business shirt or long sleeved t-shirt underneath.

2. Half-Zip Jumpers:
For men seeking a balance between comfort and style, the half-zip jumper is a top pick. The zip detail adds a modern edge and allows some control over the temperature without feeling chocked around the neck.  While the blend’s breathability ensures all-day comfort, adjusting to your own body temperature. It’s a go-to piece for outdoor activities like BBQ's or a cafe coffee outside.

3. Scarves and Beanies:
Accessories like scarves and beanies are perennial bestsellers, offering the same thermal benefits in compact, stylish designs. They’re perfect for gifting and practical for colder climates. The slouch beanie is great for the younger man, while our classic plain beanie suits the more mature man.

New Zealand’s top-selling possum merino wool knitwear combines sustainable practices with high-quality craftsmanship. For men seeking luxurious comfort and versatile style, these pieces are a perfect investment.